Pay Per Click (PPC) Management

Paid Search, Shopping, Re-marketing


PPC management services – a sensible investment


My PPC services cover Google Ads, Bing, Google Shopping, re-marketing and Youtube.

Paid advertising allows you to quickly drive potential customers to your website based on data and insights. It also allows you to test and learn what your customers are interested in which can also help us make calculated decisions in your SEO strategy.

Any company seriously interested in growing should consider a paid strategy. The statistics speak for themselves:


The average return on ad spend (Businesses make an average of $2 in income for every $1 they spend in AdWords)


On average, 41 percent of clicks go to the top 3 paid ads on the search results page


PPC traffic converts 50% higher than organic traffic.

Source: Google

Source: Wordstream

PPC Services


PPC Account Review

I will analyse your existing account to ensure it has been set up properly and that all campaigns, ad groups and keywords are as optimised as possible. I will make certain that appropriate sitelinks have been implemented where relevant and we will diagnose any quality score issues. If you do not currently have paid accounts set up, I am also happy to set these up for you. 


I ensure tracking has been set up correctly so that marketing decisions are being made from accurate data.

Keyword and Market Research

Thorough keyword research ensures we are targeting the most suitable and converting keywords so that your budget is not wasted on unprofitable searches. The keywords in your account will be constantly reviewed and updated based on spend and results. 


Landing Page Design

I am able to design and develop specific landing pages aligned to ad groups and business objectives. Having dedicated landing pages increases quality scores and has been shown to increase conversion rates by up to 15%. 


Ad Copy Writing

I produce many different variants of ad copy that are tightly aligned to ad group keywords and their respective website landing pages. I ensure there is always a compelling call to action and continually test what works and what doesn’t allowing us to provide you with an account that performs optimally at as low a cost as possible.

Reporting and Analysis

I constantly review and analyse your account to ensure it is running as profitably as possible. I will also produce reports providing meaningful insights into your PPC campaign as well as showing what we have been doing, what your competitors have been doing and how your account is performing against any important metrics you are interested in.

Let's Work Together!

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Anywhere in the World

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