Who is Andy Chadwick
Andy Chadwick is a digital marketing consultant, specialising in SEO but also covering PPC services. He is primarily known for his unique approach to keyword research having developed his own tools to help with keyword categorisation.
He has been in the industry since 2013 and worked with start-up companies as well as international organisations.
The Long Version
Life began for me in Scotland where I was born somewhere along the A96 en-route to Aberdeen. Not entirely too sure what happened but I know it probably wasn’t comfortable for my Mum (or Mom for any of you Americans reading this). Think my Father probably racked up a few speeding tickets too.
Since then my life hasn’t been any less colourful. I’ve lived and worked all over the world including Italy, USA and Australia to name a few. This taught me two things; how to communicate and work with diverse groups of people and that I like beaches.
Fast forward a few years and I studied Archaeology and Ancient History at the University of Nottingham. Studying a humanities degree that had a scientific element to it taught me a lot about writing persuasively as well as using data to prove hypothesis and guide decisions. I didn’t know it yet, but this would lead to a love of digital marketing which, if done correctly, should be considered a science.
After University I had an incredibly high pressure, cut throat, target driven sales job based in London. I didn’t hate it, but it wasn’t for me. However, it did teach me a lot about selling and the psychology of buying.
I left this sales job to start a company with a friend. I quickly learnt web design, SEO, PPC and digital marketing and grew this company to a turnover of £2.5 million in 4 years. It also took me all over the world (again) as we exported to over 23 countries.
As the company grew I had less and less to do with the marketing which is where I enjoyed spending my time. So after nearly 6 years, to the surprise of a few, I left to join a global digital marketing agency to familiarise myself in working with larger organisations. I wanted to see if the things I taught myself for a small start-up would be applicable to global, blue chip companies. After just under a year there as a Senior SEO Account Manager I left to become a Digital Marketing Consultant and passionate freelancer.
And so here I am now, a Digital Marketing Consultant. I’ve worked with start-up companies as well as global organisations. I’ve been both client and agency side and I’ve been in sales, business development and marketing roles. I’ve designed and built a number of commercially successful websites, grown a start-up company and offered consultation services for a number of other organisations. With that in mind, I hope you find some useful nuggets of information on my digital marketing blog and, if you need a digital marketing consultant – get in touch.
Thanks for visiting!
Experience with Start-up Companies
Experience with Large Organisations
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